Research - Target Audience

After some research within the internet I came to the conclusion after looking at other peoples definitions of target audiences for Film Noir that they attract the attention of primeraly men 15-50 who are into artsy type movie productions and those who are into the crime scene investigation media. This however is the typical audience of today.

Back when the films were coming out on the big screen the target audience was very similar, men where still the primary audience, Film Noir at the time was still very arty. Movie producers where very experimental with film due to trying out "radical" new ideas.

Now, the argeued "genre" is much less popular than it was when it was being first produced. Film Noir was very relevent and connected to the time in which it was produced. Cigarrettes and Drink was seen as a glamorous past time and now is seen as somewhat as a risk to health. Props and storylines were also very relevent to the time, the props were realistic to the time period for example, that cars were all from the 1940's/50's depending on when the production was made. The storylines however to some extent quite similar to some of the plots being created today, especialy from the thriller and crime genres.

I did a quick questionaire to friends and family members asking them if they would consider watching a Film Noir over other well known genres; such as, Horror, Thriller, Action Adventure, Romantic and Musical. here are my results; (Overall i asked 25 people).

From these results, you can see that the Film Noir Genre was the most un popular, however one person out of the 25 did choose it over the other Genres, I went back and asked just why they chose it over the other genres and they replied, " I prefer clasic films which follow a tension building plot without being farfetched". Along with my other reaserch it made me come to the conclution that today there isn't much of a market for Film Noir films, however some people who do have slightly diffrent intrests and likes may still prefer this genre over the other more well known genres. A way of seeing how the genere is unpopular is by looking at its sales, even though film Noirs have been made in to DVD due to the demand of the changing format from VHS, they have not been very widespreadly purchased. A way of seeing this is that none of the films todate have been transfered over to the newly established blu ray disks. Blu Ray at the moment have only been adding well known and popular films to their libary of films, however Some film noir films may be added when Blu Ray has developed further and the format has established further.